I am a strategic digital design director, artist, and researcher specialising in products, design systems, and rule-based art. For over a decade, I’ve worked with leading agencies and brands in London, Amsterdam, and Berlin. With an in-depth understanding of design and technology, I work end-to-end with multidisciplinary and cross-functional teams, transforming concepts into digital experiences. As an innovative leader, I help establish a shared language between creatives and technologists.

I teach no-code generative design workshops at the Pratt Institute and Central Saint Martins, applying the same principles to my own art practice. For a decade, I ran Muk, a mother-daughter stationery brand that now exists as an online archive of artist books; the Creative Minds Project.

Currently, I am running an independent digital agency, Design Machine, and pursuing a PhD at Central Saint Martins, exploring the semiotics of coding languages through the medium of algorithmic drawing.